![A delivery guy delivering an order on a motorcycle](https://s4d.eu/de/wp-content/uploads/sites/2/2023/01/20230117_CO_Whitepaper-Delivery-1600x800.jpg)
A healthy split between third-party orders and direct orders
Why do restaurant chains need to invest in first-party sales channels while leveraging third-party orders?
![A delivery guy delivering an order on a motorcycle](https://s4d.eu/de/wp-content/uploads/sites/2/2023/01/20230117_CO_Whitepaper-Delivery-1600x800.jpg)
Why do restaurant chains need to invest in first-party sales channels while leveraging third-party orders?