23 Apr 2026

Direct Ordering Playbook For Multi-Location QSR Chains

Third-party delivery platforms dominate online ordering, but they come at a cost: high commissions, limited customer ownership, and reduced control over growth.

This playbook brings together the key strategies QSR chains are using to shift towards direct ordering, based on real industry data, operator challenges, and practical execution.

A 6-part playbook for QSR chains to shift customers to direct ordering, recover margin, and own the customer relationship.

Direct Ordering Playbook

Part 1: Reducing Platform Commissions

Understand the real cost of third-party delivery and why shifting to direct ordering is becoming a business necessity.

→ Read article

Part 2: Leveraging First-Party Data

Learn why owning customer data is critical—and how it impacts retention, marketing, and long-term growth.

→ Read article

Part 3: Omnichannel Maturity Model

A framework to assess how advanced your current ordering setup is—and what it takes to improve it.

→ Read article

Part 4: Migrating Customers to Direct Ordering

A step-by-step approach to shifting customers away from delivery platforms without losing order volume.

→ Read article

Part 5: Setting the Right Operational KPIs

Which metrics actually matter when running and optimising a direct ordering channel across locations.

→ Read article

Part 6: Scaling Direct Ordering Across Locations

How to roll out and manage direct ordering across 10, 50, or 100+ locations while maintaining consistency and performance.

→ Read article

Read the playbook:

Ready to move beyond delivery platforms?

Let’s talk about how your direct ordering strategy could look.

Daan Bakker

Management

VP of Growth

Daan Bakker

Management

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