Loyalty Program

Core functionalities

• Enrollment
• Points & earning
• Tiers & membership
• Rewards & redemption
• Campaigns & promotions
• Personal deals
• Omnichannel integration

• Enrollment

  Every customer is a potential loyalty member from their very first order. You can choose to enrol customers automatically at registration, or require an explicit opt-in, with configurable mandatory fields like name, date of birth, or phone number, all in line with GDPR requirements. Non-members are shown exactly how many points they missed after every order, with a one-tap option to join and still claim them. Member-exclusive products are visible but locked on the menu, giving every non-member a constant, visible reason to sign up.

• Points & earning

  Customize to your needs how your customers earn, and what keeps them engaged. Points can be awarded per euro spent, per order, or across configurable order value ranges, so low-value and high-value orders can be treated differently. Tax, delivery costs, and transaction fees can be excluded from the calculation. Points have configurable expiration dates, creating urgency to redeem without frustrating customers who order regularly.

• Tiers & membership

  The more they order, the more they get, and the more they stay. Tiers can be based on points earned, total spend, timeframes, or a combination, including downgrade rules for customers who fall below a threshold. Chains can reward frequency, value, or both at once. Customers see their progress toward the next tier at all times and receive a congratulations moment when they reach it. Tier upgrade codes can be distributed in campaigns to accelerate membership for specific customer segments.

• Rewards & redemption

  Every tier has its own rewards catalog: products, deals, or discounts, with points or prices set per item, fixed or dynamically calculated based on product value. Customers redeem rewards directly within the order flow, without leaving the app or website. Customers can choose to exchange points for a direct discount, pay entirely with points, or combine points with another payment method, with configurable minimum order values and maximum redemption limits.

• Campaigns & promotions

  Use loyalty to change behaviour, not just reward it. Tier-based promotions let chains offer different incentives to different membership levels simultaneously: extra points, multiplied points, percentage discounts, or free shipping, applied per tier. Each promotion can be restricted by sales channel, day of the week, and time of day, so a lunch promotion on the app for gold members is a single configuration, not a workaround. Use this to drive frequency, shift orders to direct channels, and compete with aggregator pricing.

• Personal deals

  Personal deals are triggered automatically by customer milestones: registration, birthday, or order placement. A new member receives a welcome offer. A customer celebrating their birthday gets a reward waiting for them. A lapsed customer gets a reason to come back. Each trigger is configured once and runs automatically across your entire customer base.

• Omnichannel integration

  One loyalty program, across every channel your customers use. Points earned on the app count on the website. Rewards redeemed at the kiosk reflect in the customer’s account on their phone. The same program, the same balance, the same experience, whether a customer orders online, walks in, or scans at a kiosk. No separate programs to manage, no customer confusion about where their points went.