QSR Tech: Market Insights

S4D Resources

QSR resources and insights from S4D bring together expert guides, whitepapers, e‑books, webinars, and case studies to help quick‑service restaurant operators improve operations, marketing, customer loyalty, and overall growth. Explore our resources to stay ahead in a competitive QSR market.

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Blogs

2026 QSR Delivery Outlook: 4 Strategic Forces Reshaping the Industry

Quick-service restaurant (QSR) chains whose main revenue stream comes from online orders have been driven by an intense focus on the digital experience, speed, and personalized value.

These trends are shaped by global players (Domino’s, Papa Johns, Pizza Hut, KFC, McDonald’s), and aggregators, their “frenemies” (partners in reach but competitors for margin and customer data), while psychological factors drive the market forward as the population shifts towards a predominantly digital-native customer base.

Nearly half (48%) of QSR sales in 2025 came from online delivery and takeaway. The shift to digital is accelerating; projections show digital QSR orders are expected to surpass 120 billion transactions globally by 2026. In the European market alone, online food delivery is projected to grow from $31.24 billion in 2025 to $70.02 billion by 2033, doubling in less than a decade.

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