S4D Loyalty Conference | Amsterdam 2025
4 June 2025 | Apollo Hotel, Amsterdam
Loyalty in Action
From keynote insights and open debates to industry-specific roundtables, the Loyalty Conference brought together over 40 C-level leaders from across the QSR industry. Together, we explored how loyalty is evolving — and where it’s headed next.
Loyalty has been a key theme in our conversations with our partners and across the industry, and not without reason. Data shows that a well-executed loyalty program can already contribute 2–5% more revenue.
- Strategic keynote by Simon-Kucher on loyalty drivers & trends
- Fireside chat with Mario Aleppo, CEO Fireaway Pizza, Heidi Stirkinnen, CEO Kotipizza, and Debbie Klein, CEO New York Pizza
- Case study: Papa John’s global loyalty transformation
- Roundtables tailored by role and topic
- Amsterdam culture, local flavor, and a boat ride to wrap up the day and network in an informal setting.
It was a pleasure to host these decision-makers in person in the heart of Amsterdam.
Key Takeaways from the Day
- The tier model is proven to be the best model for loyalty.
- Simplicity wins. Users value clarity and ease more than flashy features.
- Founders think community-first; CMOs look for data-driven ROI. Both need to be built into your strategy.
- Customers engage with value, not features. Whether it’s rewards, content, or personalized service, the emotional connection is key.
- Loyalty is no longer a ‘nice-to-have’. It’s a critical part of the brand strategy, embedded across marketing, tech, and operations. Loyalty should be fully integrated into the e-commerce journey. One system to do both!
These findings are now actively shaping the future of our loyalty product at S4D.
A Glimpse Into the Day
From inspiring talks to candid moments, here’s a look at the energy, insights, and atmosphere that made the Loyalty Conference unforgettable.
What’s Next
We’re making this an annual tradition. Planning for the 2026 edition is already underway — bigger, smarter, and even more tailored to where the QSR industry is going.
Want to dive deeper into the insights, discuss your loyalty strategy, or be involved next year?
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