S4D Resources

Why QSR Chains Need Own Ordering Website in the Age of AI

There’s a belief that has quietly settled into the thinking of many QSR executives: that in a world dominated by Uber Eats, Just Eat Takeaway, Google, and social media, a brand’s own website is a secondary concern. Something to maintain for appearances while customer acquisition happens elsewhere.

AI is about to make this belief extremely expensive. The way customers discover where to eat is changing. While good reviews and paid ads shape customer acquisition today, building a digital presence that AI can find and recommend is becoming increasingly important. As of now, a brand’s own website is the most important asset to achieve this.