QSR Tech: Market Insights

S4D Resources

Explore the latest resources from S4D. Browse through insights, strategies, and customer stories specifically written for quick-service restaurant chains in Europe. Learn more about technology implementations at scale, loyalty challenges, delivery management, and running global franchise brands. We break down what’s driving growth in the industry, based on knowledge from our database.

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2026 QSR Delivery Outlook: 4 Strategic Forces Reshaping the Industry

Quick-service restaurant (QSR) chains whose main revenue stream comes from online orders have been driven by an intense focus on the digital experience, speed, and personalized value.

These trends are shaped by global players (Domino’s, Papa Johns, Pizza Hut, KFC, McDonald’s), and aggregators, their “frenemies” (partners in reach but competitors for margin and customer data), while psychological factors drive the market forward as the population shifts towards a predominantly digital-native customer base.

Nearly half (48%) of QSR sales in 2025 came from online delivery and takeaway. The shift to digital is accelerating; projections show digital QSR orders are expected to surpass 120 billion transactions globally by 2026. In the European market alone, online food delivery is projected to grow from $31.24 billion in 2025 to $70.02 billion by 2033, doubling in less than a decade.

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