17 Jun 2025 Posted in: Events

S4D Loyalty Conference | Amsterdam 2025

4 June 2025 | Apollo Hotel, Amsterdam

 

S4D Loyalty Conference Amsterdam 2025 event banner

Loyalty in Action

From keynote insights to industry-specific roundtables, the Loyalty Conference brought together over 40 C-level leaders from across the QSR industry. Together, we explored how loyalty is evolving- and where it is heading next.

Loyalty continues to be a key theme in conversations with our partners and across the industry. And for good reason. Data shows that a well-executed loyalty program can contribute up to 5% revenue growth in the short term and 10% in the mid-term.

During the day, participants experienced:

  • A strategic keynote by Simon-Kucher on loyalty drivers and trends
  • A fireside chat with Mario Aleppo (CEO Fireaway Pizza), Heidi Stirkinen (CEO Kotipizza), and Debbie Klein (CEO MK Pizza)
  • A case study on Papa John’s global loyalty transformation
  • Role-based roundtables tailored to key business functions
  • Amsterdam culture, local flavor, and a canal boat ride to close the day in an informal networking setting

It was a pleasure to host these decision-makers in the heart of Amsterdam.

Speakers and audience

Workshop session with group exercises

Key Takeaways from the Day

The discussions reinforced several important insights:

  • The tier model remains one of the most effective loyalty structures.
  • Simplicity wins. Users value clarity and ease over flashy features.
  • Founders prioritize community, while CMOs focus on measurable ROI – both perspectives must shape your strategy.
  • Customers engage with value, not features. Whether through rewards, content, or personalized service, emotional connection is essential.
  • Loyalty is no longer a “nice-to-have.” It is a core brand strategy embedded across marketing, tech, and operations.
  • Loyalty should integrate directly into the e-commerce journey – ideally within one unified system.

These insights are already shaping the future development of our loyalty product at S4D.

A Glimpse Into the Day

 

From inspiring talks to candid moments, here’s a look at the energy, insights, and atmosphere that made the Loyalty Conference unforgettable.

 

Play video

What’s Next

We are turning the Loyalty Conference into an annual tradition. Planning for the 2026 edition is already underway – bigger, smarter, and even more aligned with where the QSR industry is heading.

Would you like to dive deeper into the insights, refine your loyalty strategy, or join us next year?

 

Discuss Growth With Us