Welcome to S4D

About us

S4D, formerly known as Solutions 4 Delivery, is the trusted software partner for delivery-focused restaurant chains. Our services cover every stage—from online and offline ordering to preparation, delivery management, loyalty programs, and intelligent data technology.

Since 2017, we empower ambitious restaurant brands like Papa John’s, Kotipizza, New York Pizza, Belchicken, Apache Pizza and many more to outperform competitors and hit their business goals.

 

 

 

Picture of the S4D team. on the 8th bday of the company
Picture of the Polish team celebrating the company's 8 birthday
Picture of two employees in front of SRE store
  • Our mission

    …is to empower restaurant chains to become data-driven e-commerce enterprises with our omnichannel solution. With constant innovations, we ensure a future-proof business for restaurant chains, serving as their trusted software partner every step of the way.

  • Our vision

    …is to lead the restaurant industry’s digital transformation, becoming the one trusted digital partner for ambitious restaurant chains worldwide.

Our mission

…is to empower restaurant chains to become data-driven e-commerce enterprises with our omnichannel solution. With constant innovations, we ensure a future-proof business for restaurant chains, serving as their trusted software partner every step of the way.

Our vision

…is to lead the restaurant industry’s digital transformation, becoming the one trusted digital partner for ambitious restaurant chains worldwide.

Who are we, and what do we stand for?

Since 2017, S4D is powered by its incredible team. As our logo symbolizes, we are the beating heart of growing quick-service restaurant chains. With our team's proactive attitude and our powerful software, we are much more than a digital provider. We are a true partner for restaurant chains, driving their success every turn.

Benjamin Kool

CEO & Co-Founder at S4D

The guiding principles of our team:

Innovation

We believe in fostering creativity and continuous improvement, encouraging the development of new ideas, and embracing a culture of openness.

Proactivity

We value taking initiative and being forward-thinking, anticipating challenges and opportunities to ensure proactive solutions and sustained growth of our company.

Positivity

We believe in the power of a positive mindset. We see setbacks as opportunities to learn and grow, having our sight constantly on opportunities and solutions.

Our founders:

  • Benjamin Kool

    Benjamin, our CEO, apart from his entrepreneurial skills, brings expertise in the field of eCommerce. With his expertise and leadership skills, Ben is adeptly steering our company’s strategy, finance, growth, and product development. His modern approach and understanding of market dynamics are key drivers to transforming restaurant chains into data-driven e-commerce businesses.

  • Philippe Vorst

    With over 25 years as the CEO and Founder of New York Pizza and Euro Pizza Products, Philippe brings invaluable expertise to S4D. Under his leadership, New York Pizza became the largest and fastest-growing pizza chain in the Netherlands, surpassing 300 locations—highlighting the effectiveness of our solutions for pizza chains.

  • Maarten Alleman

    Maarten is the founder of the IT-development company about:blank and the CEO of global data company Perseuss. Maarten helped creating the digital infrastructure of New York Pizza for over 5 years and has led the development of S4D.

  • David Beentjes

    David, managing partner at ClickValue, part of Level Up Group, merges e-commerce proficiency with extensive digital marketing expertise. ClickValue, is among Europe’s top digital marketing firms. With 10+ years in quick-service restaurant marketing, David’s guidance enhances our team’s capabilities.

Benjamin Kool

Benjamin, our CEO, apart from his entrepreneurial skills, brings expertise in the field of eCommerce. With his expertise and leadership skills, Ben is adeptly steering our company’s strategy, finance, growth, and product development. His modern approach and understanding of market dynamics are key drivers to transforming restaurant chains into data-driven e-commerce businesses.

Philippe Vorst

With over 25 years as the CEO and Founder of New York Pizza and Euro Pizza Products, Philippe brings invaluable expertise to S4D. Under his leadership, New York Pizza became the largest and fastest-growing pizza chain in the Netherlands, surpassing 300 locations—highlighting the effectiveness of our solutions for pizza chains.

Maarten Alleman

Maarten is the founder of the IT-development company about:blank and the CEO of global data company Perseuss. Maarten helped creating the digital infrastructure of New York Pizza for over 5 years and has led the development of S4D.

David Beentjes

David, managing partner at ClickValue, part of Level Up Group, merges e-commerce proficiency with extensive digital marketing expertise. ClickValue, is among Europe’s top digital marketing firms. With 10+ years in quick-service restaurant marketing, David’s guidance enhances our team’s capabilities.

We've been delivering solutions since day one...

  • 2024

    Officially expanded into the Scandics, partnering with Kotipizza, Finland’s largest pizza chain.

    Rolled out S4D’s omnichannel solution for Belchicken, the leading chicken chain from Belgium.

     

     

  • 2023

    Rebranded from “Solutions 4 Delivery” to S4D, in line with how our partners have been calling us.

    We launched our solution in the United Kingdom (UK), onboarding Herbies Pizza.

    Our app solution has been rated above 4.5 stars on iOS and Android.

    We won Deloitte’s Fast 50 award for the second year in a row.

    We launched our E-commerce 2.0 solution.

     

     

  • 2022

    Our team grew to more than 75 employees.

    We launched our new App solution.

    We transitioned from a cloud-based to a fully cloud-native solution and became ISO-certified.

    We were officially active in more than 10 countries, expanded to Belgium and Germany too.

     

     

  • 2019

    We launched our solutions at all the 160 stores of New York Pizza.

    We went from processing 1,000,000 per year to a whopping 10,000,000 orders within just one year.

     

     

     

  • 2017

    Solutions 4 Delivery was founded by a skilled team (Benjamin Kool, Philippe Vorst,  Maarten Alleman, and David Beentjes), supported by New York Pizza as a launching partner.

     

     

Learn more about our team:

View all team members →

Check our careers!

We are looking for ambitious people to join our team.

Check our careers!

We are looking for ambitious people to join our team.

Be part of the
growing S4D family

With passion for tech and love for food, let’s build the future of restaurant chains together.

Careers