Herbies Pizza

From a scattered stack to one platform

For most of its 40 years, Herbies Pizza ran on disconnected systems: a separate Point of Sale provider on one side, a separate website provider on the other. No app. No loyalty program. And no single view of what was happening across their stores in England.

Today, every channel and every store runs on one platform, from the first click on the website to the pizza leaving the kitchen.

Challenges faced by Herbies Pizza before S4D

One-way communication with providers: Communication with providers was a significant issue, Zack said “When there were problems with the systems it took ages to get through to anyone”. This delay in communication and problem resolution caused significant stress and frustration among store employees, franchisees, and Herbies Pizza’s head office.

Lack of data: Critical information was inaccessible to Herbies Pizza with their previous providers. As a result, Zack had to manually create Excel spreadsheets and formulas to have an overview of Herbies Pizza’s performance, which was very time-consuming and could result in inaccurate outcomes. “Whenever franchisees or store managers made claims, there was no data available to back them up. It typically took me a whole day to calculate everything and arrive at a conclusion.”  Zack mentioned.

Outdated website, and no app: Having an outdated previous website and a separate app provider affected Herbies Pizza’s customer satisfaction and conversion rate. Zack expressed dissatisfaction with the online presence of Herbies with the previous providers, stating that “the lack of a proper website, app, POS structure, transport, and user experience was embarrassing. When recruiting new franchisees, we were not proud of our online presence.”

Transitioning to a new software, after 30+ years of using the same: Transitioning to a new digital solution after 30 years of using the same system can be challenging. Herbies Pizza’s head office needed to convince the franchisees of clear benefits. They were confident S4D’s product would help, especially since managing separate systems for POS and e-commerce had posed operational challenges over the years. Zack said:

“The old software has really grown on the franchisees, making them stubborn to change. It’s difficult to switch after more than 30 years of using the same system. However, after seeing S4D’s product and unified approach, I was confident to take on this challenge”.

Solutions S4D has brought to Herbies Pizza

Consistent system uptime: One of the most tangible benefits Zack has seen is the reduction in phone calls he receives from store managers or franchisees. “With S4D, I stopped being phoned about the system being down. With S4D, at times I got worried why no one was calling anymore. But it was just because there were no issues. Knowing we are in good hands now, is a big relief”.

Data accessibility: With S4D, Zack can quickly verify information and oversee all data from both the customer and operational sides. “When franchisees state something that’s not correct, now I can check it on the spot. With PowerBI it is way faster, it took a day.” The ease of accessing data has been a game-changer for both the stores and the headquarters. “Now, we can confidently address any questions with a file, screenshot, or link to the report, solidifying our position as the head office”, Zack said.

Improved online presence: Herbies Pizza has also witnessed a significant increase in its online revenue. With their new website and app, Zack is proud of Herbies Pizza’s online presence. “I am now proud of our website and app. With S4D’s industry know-how, we are not just another pizza chain, but a respected player in the market.”

Reliable and proactive partnership: S4D played a significant role in making the transition easier and helped in convincing franchisees. “S4D’s team gave us input on what franchisees need to hear and showed them what their system could look like in practice with S4D. With a good, appealing product, benefits are inevitable. We trusted the team and the product.”

Zack describes S4D as the “One-stop shop for all digital things fast food”.

Results since implementing S4D at Herbies Pizza

• 22% increase in online revenue within the first year.
• Average order frequency: 3 times per year.
• 12% of total orders from the app, within one year of launch (the first app in Herbies Pizza’s 40-year history).
• App rated 4.4 stars on Android and iOS.
• Overall conversion rates improved to 21%.
• 80% of total orders are placed online, 20% by phone, varying by area and demographics across the South-East of England.
• Launched S4D Loyalty in June 2026 (Herbies Pizza’s first-ever loyalty program) with customer participation exceeding expectations and positive early results.

We are proud to see Herbies Pizza’s continued growth. Since this interview, Herbies Pizza has expanded its digital offering even further by launching the S4D Loyalty program in June 2026, with encouraging early results already visible. Together, we continue to optimize their digital ecosystem and explore new opportunities for growth across England.

Zack concluded the interview by saying: “We are confident that we can continuously improve our business with S4D by continuously optimizing the system and implementing innovative features.”