Hospitality Tech Expo | ExCel London 2024
15-16 October 2024 | ExCel London
Our Visit to the Hospitality Tech Expo 2024 – London ExCel, October 15-16
We were excited to attend Hospitality Tech Expo 2024 at London ExCeL on October 15–16. The event brought together restaurant operators, technology providers, and industry leaders focused on innovation in the QSR space.
During the two days, we showcased how S4D’s integrated ecosystem helps restaurant chains scale operations, improve efficiency, and increase profitability. Our focus was clear: technology should simplify complexity, not add to it.
What we showcased
At our booth, visitors explored our fully integrated product ecosystem built specifically for QSR chains.
- WePoint-of-Sale (POS) system for fast and reliable transactions
- E-commerce platform with branded websites and mobile apps
- Self-service kiosks to reduce wait times and improve order accuracy
- Data analytics tools delivering actionable insights for stores and headquarters
Through live demonstrations, we showed how these solutions work together seamlessly. As a result, visitors gained a clear understanding of how integration drives operational control and sustainable growth.
AI in action: practical applications for next-generation e-commerce
During the event, our CEO, Benjamin Kool, joined a session with Jordan Pendleton, CTO of Apache Pizza. Together, they explored how artificial intelligence is transforming QSR operations.
They discussed how AI enhances customer experiences, improves personalization, and supports smarter operational decisions. The session also covered real-world examples of how franchise systems can use AI to improve efficiency and scale more effectively.
Attendees left with practical insights they could apply directly within their own organizations.
Driving innovation for QSR chains
Events like Hospitality Tech Expo allow us to stay closely aligned with industry developments and evolving customer expectations.
We continue to invest in scalable, cloud-based solutions that strengthen direct channels and reduce reliance on third-party platforms. Our mission remains clear: empower QSR brands with technology that supports long-term growth across every channel.
S4D has proven to maximize profitability
Cloud-based software solution
All of our digital solutions are cloud-based and hardware independent. A cloud-based restaurant system allows you to access real-time information from anywhere at any time. It allows you to choose the hardware supplier of your preference and eliminates costly mandatory hardware changes.
Built by e-commerce experts
Our team is your digital expert in the restaurant industry. Our team counts an extensive amount of developers and testers to ensure continuous development. UX and UI design professionals make sure customers enjoy a similar online experience as on popular delivery apps.
Built for quick-service restaurant chains
Our digital solution is specially built to help quick-service restaurant chains grow. All our features and modules are built to solve problems of complex chains and franchises to help you grow.