The importance of loyalty programs

Quick Service Restaurants (QSRs) make huge investments in attracting new customers through multiple channels. A lot of potential is wasted when customers don’t stay, and therefore it is crucial to invest in customer retention. A critical tool to increase customer retention is working with a unique loyalty program. S4D offers such a loyalty program with full customization capabilities. This empowers QSR chains to create unique branded loyalty programs, with customized rewards and point calculations, completely aligned with the QSR brand and omnichannel customer experience.

“Research shows that it costs 6 times more to attract new customers than to retain existing ones”

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