Márk Katona
Product
Your CRM finally knows what customers order
Most marketing platforms are blind to what happens at the Point of Sale (POS). S4D closes that gap.
Know what each customer orders.
Marketing & CRM Integrations
S4D integrates with leading CRM & CDP platforms. You can track order, loyalty, and customer profile data in real time, so your marketing team acts on what customers actually do, not just what they click.
- Bloomreach, Deployteq, DotDigital, Raptor, and more
- Two-way sync: campaigns triggered in your CRM
- Meta Pixel, Google Analytics, and Pub/Sub built in
CRM & CDP integrations
S4D connects to your CRM or CDP of choice: Bloomreach, Deployteq, DotDigital, Raptor, and others, pushing customer profiles, order history, and loyalty data in real time. Your marketing platform always has the full picture: who the customer is, what they ordered, how often, and through which channel. No manual exports, no data lag, no disconnected systems.
Two-way campaign sync
The integration doesn’t just push data out,it pulls actions back in. Campaigns and automations triggered in your CRM can deliver through S4D’s channels: push notifications, email, in-app messages. A loyalty milestone reached in S4D can fire a campaign in Bloomreach. A win-back flow in Deployteq can surface a personalised offer in the app. Your marketing stack and your ordering platform work as one system.
Personalisation & recommendations
S4D integrates with Raptor to power AI-driven product recommendations and personalisation across your website and app. Recommendations are driven by real order behaviour, what this customer ordered before, what customers like them order, not just browsing patterns. The result is a storefront that feels built for each customer, not broadcast at everyone.
Tracking & analytics
Meta Pixel, Google Analytics, and Google Pub/Sub are built into the S4D platform, already implemented, not something your team needs to configure. Every order, every session, every conversion is tracked and available to your advertising and analytics tools from day one. Campaign attribution, conversion tracking, and audience building work out of the box.
Customer data ownership
All customer data generated through S4D: orders, profiles, loyalty activity, behaviour, belongs to your chain, not to a platform. You decide where it goes, what you connect it to, and how you use it. Full GDPR compliance is built in across all markets.
Advantages seen by QSR chains that chose S4D:
Campaigns that trigger from the order
Two-way sync means your marketing automation can react to what happens in S4D.
Personalisation that's driven by order data
AI-powered recommendations on your website and app based on real purchase history across your customer base.
Tracking built in, not bolted on
Your marketing team has conversion data, audience signals, and campaign attribution from day one.
100% data ownership, 100% GDPR compliant
Your customer data belongs to you. S4D handles it in full compliance with GDPR and local data regulations across all markets.
One customer view, across every channel
Orders from your website, app, kiosk, and POS are all linked to the same customer profile. Your CRM sees the complete picture.
See the full picture
Most chains are making decisions based on incomplete data, or worse, gut feeling. You can’t fix what you can’t see.
S4D gives you a single view across every location, every channel, every order. Not just dashboards, actual insight you can act on.
What this looks like in practice:
- Preconfigured reports on sales, product performance, and store-to-store comparisons
- Loyalty, coupon, and stock reporting built in
- Power BI integration and custom data requests for deeper analysis
- Data across the full order journey, from first click to delivery
The outcome: You stop guessing which locations underperform and why. You make the call with the numbers in front of you.
Own your orders
You built your brand, but delivery platforms are renting it back to you, at 30% commission.
S4D gives you a direct ordering channel that actually converts: a fast, branded website and app your customers want to use, backed by a loyalty program that keeps them coming back.
What this looks like in practice:
- Branded web + app ordering, built for conversion, not just functionality
- Loyalty and retention tools that work across every channel
- Integrations with third-party platforms, so you keep the reach without the dependency
- Ongoing UI/UX improvements so your channel stays competitive
The outcome: More orders through your own channel. Lower cost per order. A customer relationship you actually own.
Run tighter operations
When your kitchen, POS, and delivery platforms don’t talk to each other, your staff fills the gap, and mistakes happen.
S4D connects every part of your operation from one place. Menu updates pushed chain-wide in seconds. Orders are routed automatically. No tablets, no workarounds, no chaos.
What this looks like in practice:
- Central menu management across all locations and channels
- Automated order routing and kitchen workflows
- Native integrations with Deliveroo, Uber Eats, Just Eat, Wolt, Doordash
- Bi-weekly feature releases, with a dedicated customer success partner who knows your business
The outcome: Less operational friction. Faster service. A setup that scales when you open the next 10 locations.
Frequently Asked Questions:
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Is tracking consumer data legal?
Yes, as long as the information is anonymized and users agree to certain cookie settings.
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Does S4D comply with GDPR regulations?
Yes. At S4D we handle data with the utmost care. We comply 100% with the EU GDPR regulations and handle data according to local legislation and regulations.
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What is the value of chain-wide reporting?
Chain-wide reporting provides headquarters with actionable data to compare single stores against the overall average. It also helps to identify consumer trends and to improve business operations.
See the full picture
Stop managing integrations, start managing the chain with an omnichannel solution built for multi-location QSR chain.
See our product in action
Read more about our solutions:
Must-Have Features for Your Restaurant’s App and Website
Read more about Must-Have Features for Your Restaurant’s App and Website
AI Is Changing QSR Discovery: Why Your Own Website Matters More Than Ever
Read more about AI Is Changing QSR Discovery: Why Your Own Website Matters More Than Ever