More direct orders, less commission paid
Every customer who orders through your website instead of Uber Eats or Just Eat is a customer whose data you own, whose margin you keep, and whose relationship you control.
Vaya van Maaren
Growth
Your primary digital revenue channel
Website
A fully branded, mobile-first eCommerce website built for multi-location QSR brands that want control, conversion, and scale. Designed to turn direct traffic into repeat customers, without relying on third-party platforms.
- Mobile-first, optimized for speed and conversion
- Built for multi-store QSR complexity
- Integrated with loyalty, operations, and payments
Branded storefront
Your website is fully yours to configure; marketers can change component layouts, page structures, colors, imagery, and content without touching a line of code. Build custom landing pages for campaigns, locations, or product focuses, and update them whenever you need to. No developer dependency, no template constraints.
Conversion & checkout
The ordering flow is designed around the returning customer: pre-filled address, pre-selected payment method, one-click reorder. New customers move from browsing to payment in three clicks. Store selection, delivery versus pickup, and time slot selection happen at the right moment in the journey, not as a barrier before it begins.
Upsell, cross-sell & upsizing
Three revenue mechanics work across the order journey. Upsells suggest relevant additions while a customer configures their product. Cross-sells appear in the basket, recommending complementary items based on what’s already there. Upsizing prompts customers to go bigger at the moment of selection. Each is configured per product, appears at the right moment, and is designed to feel like a helpful suggestion, not a hard sell.
Promotions & deals
Bundle deals, BOGO (Buy One Get One), percentage discounts, app-exclusive offers, pickup-only deals, loyalty promotions, and personal deals triggered by birthdays or milestones, all built and managed centrally. Each promotion can be restricted by store, channel, day, time, or minimum order value. Combinability rules ensure offers work together the way you intend, and never in ways you don’t.
Personalization & recommendations
The recommendation model shows relevant products based on order history and browsing behavior: on category pages, in the basket, and at checkout. Returning customers see their recently ordered items front and center. Member-exclusive products are visible but locked for non-members, creating a constant visible reason to join your loyalty program. Chains using the recommendation model on category pages have seen conversion increase by 3–4%.
Built-in loyalty program
Loyalty isn’t just a separate landing page on our website; it’s built into every stage of the ordering experience. Customers see what they’re missing before they join the program, earn points automatically after every order, and redeem rewards without leaving the flow. After each order, non-members are shown exactly how many points they missed, and can claim them by joining on the spot.
SEO, content & campaigns
Every store gets a dedicated SEO-optimised page: name, description, opening hours, location, so customers searching “pizza [city]” find your nearest location, not a competitor. Group pages aggregate your store network for broader search visibility. Every product has a configurable SEO title and URL, custom landing pages can be built for campaigns, dietary filters, or ad traffic, and blog pages are managed directly from the platform, no separate content tool needed.
Data & marketing integrations
Every customer action, order placed, status updated, consent changed, loyalty earned, fires as a real-time event to your connected marketing or CDP & CRM platform. Native integrations with tools like DotDigital, Deployteq, and Bloomreach are available out of the box, with open connectivity for any platform your markets use. Your CRM gets the full picture: what was ordered, which channel, which store, which coupon, everything needed to run relevant, timely campaigns.
Proven advantages of our website solution:
Higher conversion from the same traffic
Personalised recommendations, one-click reorder, and a checkout built for returning customers turn more visitors into completed orders, without spending more on ads.
Average order value that grows with every visit
Upsells, cross-sells, and upsizing suggestions configured per product mean every order journey has built-in revenue moments, without interrupting the customer experience.
Campaigns live across every store in minutes
Promotions configured at headquarters publish to every store and channel automatically, with the right rules, the right restrictions, and no manual work at store level.
Customer data that feeds your entire marketing stack
Every order, every consent change, every loyalty action fires as a real-time event to your connected CRM or CDP, giving your marketing team the data to run relevant, timely campaigns.
A storefront your team controls
Content, campaigns, landing pages, and product pages are managed directly from the CMS by your own marketing team, no development charges, no waiting, no bottlenecks.
Highlighted success case 
Bakker Bart
Bakker Bart, a contemporary franchise formula led by Bart’s Retail, is the largest bakery chain in the Netherlands with approximately 140 stores nationally.
Bart van Elsland founded Bakker Bart in 1977 in Nijmegen, Netherlands. He gave his oven a unique place in a shopping center, providing his customers with a direct experience of freshly baked bread. However, this was not the only revolutionary idea. Bakker Bart responded to the growing need for delivery by implementing S4D’s solution.
With an innovative e-commerce strategy, Bakker Bart has once again reinvented itself for the next generation of Dutch consumers, becoming the largest bakery chain with delivery in the Netherlands.
Read moreabout Bakker BartFrequently Asked Questions:
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Why does it make sense to set up your own mobile app for online ordering? I am already using third-party delivery platforms.
With your own online ordering app you benefit from more data insights to measure the success of your marketing and operational activities. You can also achieve higher profit margins and create a direct relationship with your customers.
Third-party platforms are a good addition to your own direct order channels.
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Can I measure the online conversion of customers per store?
Yes. With our analytics service, you can measure the exact online conversion rate per store or chain-wide.
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What happens to orders once they are placed online?
Online orders show immediately in the POS in the “all orders overview”. They also appear on the Kitchen Display System on the Make Screen so that your kitchen staff can immediately start preparing the food.
Your customers are able to track the order status progress on the Consumer App. Stores using the Driver App can even provide the location of the driver to the customers.
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How are food preferences, allergens, and nutrition scores shown on the app?
You can add food preferences, allergens, and nutrition scores to all your products and options. Customers can filter or search for specific product characteristics and click on items to see the nutrition information.
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Some of our stores have businesses as customers. How do you handle frequent and large business orders?
Companies can register and open a business account at a certain store. Your stores will then verify the accounts. This allows benefits such as pay on account. As all customers, especially companies can benefit from our order-in-advance option.
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Are all promotions and coupons available across the complete restaurant chain?
You can create chain-wide and local promotions. Moreover, you can choose the time period of a promotion, the products included, and decide whether it is for single use or multiple uses.
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What happens if one of the stores ran out of a specific product?
In the POS restaurant managers can mark a product as out-of-stock. This product will then be temporarily marked as unavailable on all sales channels of the specific store, including the Consumer App. Other stores are not affected.
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How does a customer choose the right store for delivery or pick-up?
As headquarters, you define the delivery areas per store. We configure them accordingly. Depending on the manual input address or location of the customer the store will be selected.
Own your orders
You built your brand, but delivery platforms are renting it back to you, at 30% commission.
S4D gives you a direct ordering channel that actually converts: a fast, branded website and app your customers want to use, backed by a loyalty program that keeps them coming back.
What this looks like in practice:
- Branded web + app ordering, built for conversion, not just functionality
- Loyalty and retention tools that work across every channel
- Integrations with third-party platforms, so you keep the reach without the dependency
- Ongoing UI/UX improvements so your channel stays competitive
The outcome: More orders through your own channel. Lower cost per order. A customer relationship you actually own.
Run tighter operations
When your kitchen, POS, and delivery platforms don’t talk to each other, your staff fills the gap, and mistakes happen.
S4D connects every part of your operation from one place. Menu updates pushed chain-wide in seconds. Orders are routed automatically. No tablets, no workarounds, no chaos.
What this looks like in practice:
- Central menu management across all locations and channels
- Automated order routing and kitchen workflows
- Native integrations with Deliveroo, Uber Eats, Just Eat, Wolt, Doordash
- Bi-weekly feature releases, with a dedicated customer success partner who knows your business
The outcome: Less operational friction. Faster service. A setup that scales when you open the next 10 locations.
See the full picture
Most chains are making decisions based on incomplete data, or worse, gut feeling. You can’t fix what you can’t see.
S4D gives you a single view across every location, every channel, every order. Not just dashboards, actual insight you can act on.
What this looks like in practice:
- Preconfigured reports on sales, NPS, product performance, and store-to-store comparisons
- Loyalty, coupon, and stock reporting built in
- Power BI integration and custom data requests for deeper analysis
- Data across the full order journey, from first click to delivery
The outcome: You stop guessing which locations underperform and why. You make the call with the numbers in front of you.
Read more about our solutions:
AI Is Changing QSR Discovery: Why Your Own Website Matters More Than Ever
Read more about AI Is Changing QSR Discovery: Why Your Own Website Matters More Than Ever
From the First Pizza Ordered Online to Today: The WWW Turns 34 on August 1, 2025
Read more about From the First Pizza Ordered Online to Today: The WWW Turns 34 on August 1, 2025Get more direct orders
Deep-dive into what a true omnichannel solution looks like for a multi-location QSR chain
