Every customer is a potential loyalty member from their very first order. You can choose to enrol customers automatically at registration, or require an explicit opt-in, with configurable mandatory fields like name, date of birth, or phone number, all in line with GDPR requirements. Non-members are shown exactly how many points they missed after every order, with a one-tap option to join and still claim them. Member-exclusive products are visible but locked on the menu, giving every non-member a constant, visible reason to sign up.

Customize to your needs how your customers earn, and what keeps them engaged. Points can be awarded per euro spent, per order, or across configurable order value ranges, so low-value and high-value orders can be treated differently. Tax, delivery costs, and transaction fees can be excluded from the calculation. Points have configurable expiration dates, creating urgency to redeem without frustrating customers who order regularly.

The more they order, the more they get, and the more they stay. Tiers can be based on points earned, total spend, timeframes, or a combination, including downgrade rules for customers who fall below a threshold. Chains can reward frequency, value, or both at once. Customers see their progress toward the next tier at all times and receive a congratulations moment when they reach it. Tier upgrade codes can be distributed in campaigns to accelerate membership for specific customer segments.

Every tier has its own rewards catalog: products, deals, or discounts, with points or prices set per item, fixed or dynamically calculated based on product value. Customers redeem rewards directly within the order flow, without leaving the app or website. Customers can choose to exchange points for a direct discount, pay entirely with points, or combine points with another payment method, with configurable minimum order values and maximum redemption limits.

Use loyalty to change behaviour, not just reward it. Tier-based promotions let chains offer different incentives to different membership levels simultaneously: extra points, multiplied points, percentage discounts, or free shipping, applied per tier. Each promotion can be restricted by sales channel, day of the week, and time of day, so a lunch promotion on the app for gold members is a single configuration, not a workaround. Use this to drive frequency, shift orders to direct channels, and compete with aggregator pricing.

Personal deals are triggered automatically by customer milestones: registration, birthday, or order placement. A new member receives a welcome offer. A customer celebrating their birthday gets a reward waiting for them. A lapsed customer gets a reason to come back. Each trigger is configured once and runs automatically across your entire customer base.

One loyalty program, across every channel your customers use. Points earned on the app count on the website. Rewards redeemed at the kiosk reflect in the customer’s account on their phone. The same program, the same balance, the same experience, whether a customer orders online, walks in, or scans at a kiosk. No separate programs to manage, no customer confusion about where their points went.

A fully branded ordering app built with native iOS and Android components, designed and configured to reflect your brand from the first launch. The app homepage is managed separately from your website, so each channel gets the experience that fits its audience. Your team controls the content, layout, and campaigns, without relying on developers.

The app is built around the customer who already knows what they want. Pre-filled address, pre-selected payment method, previously used delivery type, everything is remembered. Saved orders can be placed with a single tap. New customers move from browsing to payment in three clicks, with store selection and delivery versus pickup handled at the right moment in the journey.

Push notifications keep your brand present between orders: promotions, new products, limited-time offers, and campaign moments like Valentine’s Day, New Year’s, or a big match night. Notifications are sent at the right moment in the customer journey, from order confirmation through to delivery. Customers can follow their order live from the lock screen as a sticky notification, without opening the app.

App-exclusive deals, app-only products, and loyalty point bonuses for app orders give customers a clear incentive to download and keep using your app over third-party platforms. Promotions are configured centrally and applied automatically, so your marketing team sets the strategy, and the app executes it.

Three revenue mechanics work across the order journey. Upsells suggest relevant additions while a customer configures their product. Cross-sells appear in the basket, recommending complementary items based on what’s already there. Upsizing prompts customers to go bigger at the moment of selection. Each is configured per product, appears at the right moment, and is designed to feel like a helpful suggestion, not a hard sell.

A recommendation model surfaces relevant products based on order history and browsing behavior: on category pages, in the basket, and at checkout. Returning customers see their recently ordered items front and center. Member-exclusive products are visible but locked for non-members, creating a constant incentive to join your loyalty program.

Loyalty enrollment, tier progress, reward redemption, and points balance are woven into the app experience, not added as a separate section. Customers see what they’re missing before they join, earn points automatically after every order, and redeem rewards without leaving the flow. After each order, non-members are shown exactly how many points they missed, and can claim them by joining on the spot.

From the moment an order is placed, customers see live status updates: in preparation, in the oven, out for delivery. When a driver is assigned, the live driver location appears on the tracking screen. Order status updates are also pushed to the lock screen as a sticky notification, so customers stay informed without opening the app.

Your website is fully yours to configure; marketers can change component layouts, page structures, colors, imagery, and content without touching a line of code. Build custom landing pages for campaigns, locations, or product focuses, and update them whenever you need to. No developer dependency, no template constraints.

The ordering flow is designed around the returning customer: pre-filled address, pre-selected payment method, one-click reorder. New customers move from browsing to payment in three clicks. Store selection, delivery versus pickup, and time slot selection happen at the right moment in the journey, not as a barrier before it begins.

Three revenue mechanics work across the order journey. Upsells suggest relevant additions while a customer configures their product. Cross-sells appear in the basket, recommending complementary items based on what’s already there. Upsizing prompts customers to go bigger at the moment of selection. Each is configured per product, appears at the right moment, and is designed to feel like a helpful suggestion, not a hard sell.

Bundle deals, BOGO (Buy One Get One), percentage discounts, app-exclusive offers, pickup-only deals, loyalty promotions, and personal deals triggered by birthdays or milestones, all built and managed centrally. Each promotion can be restricted by store, channel, day, time, or minimum order value. Combinability rules ensure offers work together the way you intend, and never in ways you don’t.

The recommendation model shows relevant products based on order history and browsing behavior: on category pages, in the basket, and at checkout. Returning customers see their recently ordered items front and center. Member-exclusive products are visible but locked for non-members, creating a constant visible reason to join your loyalty program. Chains using the recommendation model on category pages have seen conversion increase by 3–4%.

Loyalty isn’t just a separate landing page on our website; it’s built into every stage of the ordering experience. Customers see what they’re missing before they join the program, earn points automatically after every order, and redeem rewards without leaving the flow. After each order, non-members are shown exactly how many points they missed, and can claim them by joining on the spot.

Every store gets a dedicated SEO-optimised page: name, description, opening hours, location, so customers searching “pizza [city]” find your nearest location, not a competitor. Group pages aggregate your store network for broader search visibility. Every product has a configurable SEO title and URL, custom landing pages can be built for campaigns, dietary filters, or ad traffic, and blog pages are managed directly from the platform, no separate content tool needed.

Every customer action, order placed, status updated, consent changed, loyalty earned, fires as a real-time event to your connected marketing or CDP & CRM platform. Native integrations with tools like DotDigital, Deployteq, and Bloomreach are available out of the box, with open connectivity for any platform your markets use. Your CRM gets the full picture: what was ordered, which channel, which store, which coupon, everything needed to run relevant, timely campaigns.

Every visual element: colors, imagery, fonts, and layout, is configured centrally to match your brand, no developer involvement needed. When the kiosk is not being used, splash screens can run video content: a high-impact advertising and brand moment. Brand guidelines and content are set at headquarters and apply across all locations to keep your brand message consistent.

Strategic upsell and cross-sell suggestions appear at the right moments in the ordering flow: when a customer configures a product, adds to their basket, and proceeds to checkout. Promotions, bundle deals, and limited-time offers are displayed prominently and applied automatically.

The kiosk guides customers through full product customization at their own pace: sizes, options, modifiers, and special requests, whether that’s a half-and-half pizza, a custom burger build, or a meal deal with swaps. Modifier rules work exactly as configured in the central menu. Customers who customize order more, and order more confidently, without holding up the counter.

Customers can log into their loyalty account at the kiosk by scanning a QR code from the app or entering their identifier code. Points are earned automatically, loyalty rewards are redeemable directly in the order flow, and member-exclusive products are visible and accessible. Every kiosk visit becomes a loyalty touchpoint, letting the customer benefit without additional guidance.

The kiosk adapts the ordering journey based on whether a customer is eating in or taking away, with different flows, different prompts, and different receipt logic per mode. Chains can configure which modes are available per store, so a delivery-only location and a dine-in restaurant run the experience that fits their operation.

Once an order is placed at the kiosk, customers receive an order number and can follow their order status on a connected display screen. It shows clearly the status of their order from in preparation to ready, and gives customers the confidence to step away and wait comfortably. The order status screen connects directly to the KDS, so the display reflects actual kitchen progress in real time.

The kiosk supports multiple languages, selectable by the customer at the start of their session. For chains operating across multiple countries or cities with diverse customer bases, every customer gets an ordering experience in the language they’re most comfortable with, without any staff assistance.

Nutritional values and allergen information are displayed per product and updated dynamically as customers customise their order. When a topping is added or removed, the displayed values reflect the actual configuration, not a generic product estimate. Chains meet consumer transparency requirements and reduce liability without maintaining separate documentation.

Create and manage menus at headquarters level and assign them to individual stores or groups of stores. Alongside the main menu, side menus can be created for specific purposes: a drinks menu, a breakfast menu, a limited range. Categories, subcategories, and products are structured once and applied across every sales channel: website, app, kiosk, POS, and integrated delivery platforms. When a product is added, updated, or removed, every channel reflects the change immediately.

Configure multiple pricing levels and assign them per store, per category, or per product. City centre stores, suburban locations, and rural stores can each run different price points from the same central configuration. Delivery and pickup pricing are managed separately, so you can charge differently by order type without creating separate menus. Changes made at headquarters apply instantly across every assigned store.

Products are built with full modifier depth: types, sizes, options, add-ons, and upsell and cross-sell suggestions, all configured centrally and displayed consistently across every channel. Images can be assigned per product and per platform, ensuring the right visual appears in the right context. Half-and-half configurations, create-your-own products, and multi-round oven items are all supported out of the box.

Product availability is configurable by day of the week, time of day, and sales channel, so a lunch special only appears at lunchtime, an app-exclusive product only appears on the app, and a loyalty-member product is visible but locked for non-members. When a store runs out of a product, staff mark it as out of stock directly from the POS, and it disappears instantly from every customer-facing channel, including third-party aggregators like Uber Eats and Just Eat. No calls to headquarters, no manual platform updates, no customer ordering something that isn’t available.

Bundle deals, BOGO, percentage discounts, fixed discounts, app-only offers, pickup-only deals, and single-use coupon codes are all configured centrally and published to the relevant channels and stores automatically. Combinability rules, minimum order values, validity windows, and store-level restrictions are set per promotion, so campaigns run exactly as intended, across every location, without any store-level intervention.

Nutritional values and allergen flags are configured once at ingredient level,and published automatically across every sales channel: website, app, kiosk, and delivery platforms. When a customer customises a product, values update dynamically based on their exact configuration. No separate documentation, no manual updates across systems when recipes change.

The same menu configured in S4D publishes directly to connected third-party delivery platforms including Uber Eats, Just Eat, and Deliveroo. When a product changes or a promotion goes live, it updates across every platform automatically. No manual uploads, no platform-by-platform management, no risk of a customer ordering something that’s no longer available.