Consumer Data Management

Understand your customers better and obtain actionable data chain-wide and focused. Our restaurant software covers the complete order journey and integrates with the payment and delivery providers. This allows you to obtain data from every step of the customer journey to improve your products and service end-to-end.

  • Customer information
  • Consumer preferences
  • User trends

Track the full customer journey

From the moment a customer visits your Website until the successful check-out you are able to follow the journey.
Google Analytics tracks when ads are being viewed by customers as well as where, when, and what orders are placed.

Customer reviews

We help you collect actionable feedback. You can set up customer surveys on relevant topics, including Net Promoter Score (NPS), in various languages and benefit from the real-time availability of the results.

Analyse consumer behavior

Access to reporting on average order value (AOV), order frequency, preferred sales channels, and much more consumer-specific information.

Contact information

User accounts and loyalty programs can provide you with information to tailor personalized messages to customers who opt-in to hear about your news and promotions.

Historic orders overview

Orders from Website, Consumer App, POS, and Self-Order Kiosk are conveniently linked to customer profiles. In this manner, you can follow the order history of a customer and conveniently take phone orders.

Advantages of consumer data

100% customer data ownership

You maintain full ownership of customer data to make informed business decisions and power growth.

Understand your customers

Be informed about which order channels and habits your customers share to identify preferences and build your marketing activities accordingly.

Efficient marketing campaigns

Analyzing consumer behavior helps to schedule marketing messages and optimize the timing of emails or push notifications.

Measure cost of acquisition

Track the customer journey to calculate the cost of acquisition and lifetime value of a customer.

Improve service quality

Chain-wide comparison of customer reviews and NPS surveys helps to identify business areas, stores or operations in need of improvement and create a healthy competition between stores to deliver excellent service.

100% GDPR compliant

You can be reassured that we comply 100% with the EU GDPR regulations and handle data according to local legislation and regulations.

Turbocharged e-commerce

Our restaurant chain software provides a stable and scalable e-commerce platform

Omnichannel approach

  • Point of Sales (POS)
  • Self-Order Kiosk
  • Website and Consumer App
  • Third-party delivery integration
  • Continuously improved UI/UX design
  • Loyalty program

Incrementally increase

  • Conversion rates
  • Average order value
  • Customer retention

We turbocharge e-commerce for your restaurant chain and help you drive more orders.

Operational control

Our omnichannel solution for restaurant chains provides you with operational control and continuous development to help your chain succeed.

Centralized power

  • Central menu management
  • Automated workflows
  • Configurable product modules
  • Third-party service provider integration (Deliveroo, UberEats, JustEat TakeAway, and more)

Continuous Development

  • Bi-weekly launch of new features and improvements
  • Dedicated customer success partner
  • Sharing of industry best practices

Actionable data

We provide real-time access to strategic insights and full ownership of data across the complete order and customer journey.

Preconfigured reports on 

  • Sales
  • Loyalty and coupons
  • Restaurant stock
  • Employee management
  • Product performance
  • Store-to-store performance
  • Net Promoter Score (NPS)

Custom reporting 

  • Power BI integration
  • Custom data requests
  • Datapoints across the whole order journey

Start gaining a comprehensive understanding of your business and make data-driven decisions to drive success how you define it.

Questions about consumer data?

  • What is the value of chain-wide reporting?

    Chain-wide reporting provides headquarters with actionable data to compare single stores against the overall average. It also helps to identify consumer trends and to improve business operations.

  • Does S4D comply with GDPR regulations?

    Yes. At S4D we handle data with the utmost care. We comply 100% with the EU GDPR regulations and handle data according to local legislation and regulations.

What to expect

Get an introduction to our solution and find out how we can help you increase your revenue and save on commission. We can build a personalized business case catered to your restaurant chain

Daan Bakker


Head of Growth

Daan Bakker


Contact us