Website Solutions

Add a feature-rich website to increase online orders and enhance customer experience. Our website solution is constantly tested to improve conversion and stay ahead of the competition. It integrates seamlessly with the restaurant POS, Kitchen Display system, and Delivery system in order to provide a transparent flow and optimize data collection.

  • Conversion optimization
  • Customizable branding
  • Mobile-first design

Loyalty program

Customers can sign-up online for your loyalty program. You can choose which order channels you want to add to your loyalty program so that customers can collect points, save up for larger discounts, or redeem them.

Upselling capabilities

Choose upselling products to increase the average order value and compliment your customer’s order. You can place cross-selling products between menu items, order steps, or before the final check-out.


Depending on your store delivery radius, customers who accept localization are conveniently allocated to the local menu of the closest store. Manually changing the address is possible.

Fast check-out and order tracking

We minimize the number of clicks needed for a customer to place an order. This increases conversion and user experience. Customers can then track the order status and live location of the driver after the food is ordered.

Customizable products and toppings

Customizable products give your customers the freedom to create their favorite products to meet food preferences or avoid allergens. Configure choices from dough type, size, base ingredients, or toppings to give your customers maximum freedom. Offer pizzas with multiple flavors, such as half, half, and four tasty, or self-created sandwiches and much more.

Promotions & coupons

Offer special promotions and coupons which can be redeemed online. You can set up a promotions category to display all promotions in one place. You can also add redirecting banners that immediately add a promotion to the basket or send the customer to the desired page. Whether a coupon is added automatically to the cart or not can be configured per coupon.

Advantages of our Website for online orders

Easy menu management

The website is linked to central menu management. All changes are reflected at the same time as in all other S4D sales channels across your restaurant chain.

Increased customer retention

The fast check-out process and the option to share the status of the order journey on the website with your customers improve the order experience. Promotions and loyalty programs further increase the number of orders per customer (retention).

Higher average order value

Special offers and upselling items on the website increase the chances of a higher average order value and generate more revenue. On average we increase average order value by 12% with the features we offer in our solution.

Optimized conversion rate

Combining digital marketing solutions with an e-commerce website, we optimize traffic generation and continuously increase conversions with an efficient order process.

Customer analytics and reviews

We help you collect and analyze data to strategically best reach your customers. We measure the net promoter score (NPS) and provide you with the information to calculate your cost of acquisition per customer.

Increase profit margins

With your own easy-to-use website, you increase your profit margins compared to orders placed through third-party delivery platforms.

Turbocharged e-commerce

Our restaurant chain software provides a stable and scalable e-commerce platform

Omnichannel approach

  • Point of Sales (POS)
  • Self-Order Kiosk
  • Website and Consumer App
  • Third-party delivery integration
  • Continuously improved UI/UX design
  • Loyalty program

Incrementally increase

  • Conversion rates
  • Average order value
  • Customer retention

We turbocharge e-commerce for your restaurant chain and help you drive more orders.

Operational control

Our omnichannel solution for restaurant chains provides you with operational control and continuous development to help your chain succeed.

Centralized power

  • Central menu management
  • Automated workflows
  • Configurable product modules
  • Third-party service provider integration (Deliveroo, UberEats, JustEat TakeAway, and more)

Continuous Development

  • Bi-weekly launch of new features and improvements
  • Dedicated customer success partner
  • Sharing of industry best practices

Actionable data

We provide real-time access to strategic insights and full ownership of data across the complete order and customer journey.

Preconfigured reports on 

  • Sales
  • Loyalty and coupons
  • Restaurant stock
  • Employee management
  • Product performance
  • Store-to-store performance
  • Net Promoter Score (NPS)

Custom reporting 

  • Power BI integration
  • Custom data requests
  • Datapoints across the whole order journey

Start gaining a comprehensive understanding of your business and make data-driven decisions to drive success how you define it.

Questions about our online ordering Website?

  • What happens to orders once they are placed online?

    Online orders show immediately in the POS in the “all orders overview”. They also appear on the Kitchen Display System on the Make Screen so that your kitchen staff can immediately start preparing the food.

    Your customers are able to track the order status progress on the Consumer App. Stores using the Driver App can even provide the location of the driver to the customers.

Get more information

and book a business strategy call or product demo.

Daan Bakker


Head of Growth

Daan Bakker