S4D at Hospitality Tech Expo 2025
30 September – 1 October 2025 | ExCel London, United Kingdom (UK)
S4D exhibited at the Hospitality Tech Expo in London
Our team had the opportunity to showcase how S4D empowers QSR chains to grow smarter, operate more efficiently, and own their customer journey and data within one platform.
We met with ambitious operators, innovative partners, and curious industry leaders, all eager to future-proof their quick-service operations.
What We Showcased
At our booth, visitors experienced the full S4D omnichannel tech stack – live, hands-on, and in action:
- Point of Sale & Delivery Management System: Seamless, real-time ordering and payments
- E-Commerce Platform: Website & app solutions to enhance the digital customer journey
- Self-Service Kiosks: Reduce wait times and increase order accuracy
- Data & Insights: Actionable dashboards to optimize operations and profitability
We delivered live demos, shared how we solve real challenges for growing QSR chains, and discussed key industry trends and benchmarks shaping the future of quick service.
Keynote Highlight
Benjamin Kool (CEO & Co-Founder of S4D) joined Mario Aleppo (CEO & Founder of Fireaway) – the UK’s fastest-growing QSR chain, on stage to share how Fireaway uses S4D’s omnichannel platform to fuel growth. Together, they highlighted how a fully integrated digital stack supports Fireaway’s end-to-end operations, from online ordering to in-store workflows and performance visibility.
It’s about scalable infrastructure, operational clarity, and giving operators the freedom to grow without digital limitations.” – Benjamin Kool
Partners & Community
We shared our stand with partners Mollie and QIOX, showcasing best-in-class payment and kiosk experiences – including seamless in-person payments integrated directly with kiosk ordering.
And, as always, we believe in community. That’s why we hosted a private dinner with top QSR operators and partners to exchange ideas and discuss where the industry is headed.
We are the trusted digital partner of the fastest-growing QSR chains
Want to see what we showed at the booth?
We’d love to give you a personalized walk-through. Whether you missed us in London or want a deeper dive, our team is ready to talk.
Get in touch
"The app has helped drive huge transformation so far. We've seen a stampede of downloads, stronger in-store performance metrics, improved customer funnel conversion, and incredible retention rates."
George WhitingHead of Marketing Fireaway Pizza
"S4D efficiently facilitates our omnichannel growth. Since the rapid implementation of the S4D software throughout our chain, we have been able to effectively scale our online business and the number of shops. All our sales channels have grown and become more efficient, whether at a store-level or in our HQ processes. "
Martin LyonsCEO Apache Pizza
"S4D exemplifies the meaning of ‘partnership’. Their personal and results driven approach enables us to quickly on board markets. They are committed to helping our franchisees succeed and work as an extension of our team, not like a vendor."
Shelly TheissSenior Director in International Technology Papa John's
"S4D for me is the one-stop shop for all digital things fast food. Whether it is about operations, visual experience, or data analysis, I know I can rely on S4D and their team. With such a clever, visually appealing product, benefits are inevitable. We trust that the team and the product will help us achieve our business goals."
Zack BrarOperational Manager Herbies Pizza
"S4D didn’t just sell us software—they worked closely with us to understand our challenges and keep developing a system that truly fits the needs of our processes in the restaurant and needs from head office."
Heidi StirkkinenCEO Kotipizza
"Since the introduction of S4D platform, we have been able to exponentially scale our business. At each level we have full control, desired flexibility and real-time actionable data to do better business. Combined with a superb eCommerce platform and technical reliability, our sales have skyrocketed with a seamless technical solution."
Philippe VorstFounder New York Pizza
"By launching the S4D website, we've shifted from relying heavily on platforms like Just Eat and Uber Eats to gaining a majority of our orders via our own platforms."
Jop van SommerenMarketing & E-commerce Director Bakker Bart
"S4D has helped us do better business with an improved bottom line. Thanks to our partnership, we were able to improve our operations by following their best practices and implementing a restaurant software designed for the fastest-growing chains in Europe."
Stefan AlecseCOO Trenta Pizza
