Increase customer lifetime value (CLV)
Our website solution has proven to increase the lifetime value of customers, ensuring sustained loyalty and value over time.
Vaya van Maaren
Growth
Your primary digital revenue channel
Website
A fully branded, mobile-first eCommerce website built for multi-location QSR brands that want control, conversion, and scale. Designed to turn direct traffic into repeat customers, without relying on third-party platforms.
- Mobile-first by design, optimized for speed and conversion
- Built for multi-store QSR complexity
- Integrated with loyalty, operations, and payments
Full customization
Change every aspect of your website with ease. Tailor the look, feel, and content to match your brand perfectly, ensuring a seamless and efficient process that reflects your restaurant chain’s unique identity. Simple, direct, and hassle-free.
Hyper-personalization
Our algorithms pay attention to your customers’ preferences and ordering habits. With every visit, it’s as if you know them inside out. The website recommends their favorite dishes and ensures user-friendly navigation. It’s the modern approach to creating a special experience, fostering loyalty, and leaving them eager for more.
3-clicks-to-order
Don’t let customers abandon their baskets due to a complicated checkout process. Our website is built to minimize the number of clicks needed for a customer to place an order. Saved orders can even be placed with one click only.
Smart cross and upselling
Boost your online revenue by strategically suggesting additional items and enhancing order values. Our upselling approach is designed not to bother the consumer but to naturally guide them toward higher-order values. These strategic suggestions can be implemented at different points in the order journey, benefiting both your customers and your bottom line.
Offers, deals, promotions
Make your restaurant chain stand out with our user-friendly deals, promotions, and coupon features. Neatly organize promotions, use eye-catching banners for instant impact, and configure automatic coupon addition to the basket for a hassle-free, personalized customer experience.
Customer and order analytics
Create offerings that match your customers and their purchasing patterns better. Make informed decisions for strategic improvements, ensuring your restaurant chain excels in meeting customer expectations and business goals.
A/B and usability testings
Constantly improve your restaurant chain’s online presence with A/B Testing and Conversion Rate Optimization (CRO). Fine-tune your website for maximum engagement and boost conversions, ensuring your restaurant stands out and succeeds online.
Real-time order tracking
Let your customers track the journey of their orders in real time, from preparation to their doorstep. Our innovative real-time order tracking, and fast checkout positions you at the top of the competition, and ensures an enjoyable experience for your customers.
360-degree customer engagement
Don’t let the connection with your customers stop after payment! With our platform, the experience continues beyond checkout. From seamless order tracking and swift checkouts to personalized loyalty programs and feedback loops, we’re committed to enriching every stage of your customer’s journey. It’s more than transactions; it’s a complete and connected experience that builds lasting relationships.
Proven advantages of our website solution:
Boost average order value (AOV)
Partnering restaurant chains have witnessed a boost in transaction values, validating the effectiveness of our features in encouraging customers to explore and add more to their orders.
Improve conversion rate (CR)
Our website solution is proven to optimize conversion rates, efficiently turning website visitors into paying customers with a substantial impact on revenue.
Improve profit margins
Proven to outperform delivery platforms, our websites eliminate commission payments, freeing restaurant chains from third-party aggregator fees and positively impacting profit margins.
Better ratings and reviews
We help you collect and analyze data to strategically best reach your customers. We measure the net promoter score (NPS) and provide you with the information to calculate your cost of acquisition per customer.
Instant menu updates
Our website seamlessly connects with Central Menu Management. This ensures real-time updates across all sales channels, offering significant time savings for hassle-free menu and brand updates.
Highlighted success case 
Bakker Bart
Bakker Bart, a contemporary franchise formula led by Bart’s Retail, is the largest bakery chain in the Netherlands with approximately 140 stores nationally.
Bart van Elsland founded Bakker Bart in 1977 in Nijmegen, Netherlands. He gave his oven a unique place in a shopping center, providing his customers with a direct experience of freshly baked bread. However, this was not the only revolutionary idea. Bakker Bart responded to the growing need for delivery by implementing S4D’s solution.
With an innovative e-commerce strategy, Bakker Bart has once again reinvented itself for the next generation of Dutch consumers, becoming the largest bakery chain with delivery in the Netherlands.
Read moreabout Bakker BartFrequently Asked Questions:
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Why does it make sense to set up your own mobile app for online ordering? I am already using third-party delivery platforms.
With your own online ordering app you benefit from more data insights to measure the success of your marketing and operational activities. You can also achieve higher profit margins and create a direct relationship with your customers.
Third-party platforms are a good addition to your own direct order channels.
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Can I measure the online conversion of customers per store?
Yes. With our analytics service, you can measure the exact online conversion rate per store or chain-wide.
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What happens to orders once they are placed online?
Online orders show immediately in the POS in the “all orders overview”. They also appear on the Kitchen Display System on the Make Screen so that your kitchen staff can immediately start preparing the food.
Your customers are able to track the order status progress on the Consumer App. Stores using the Driver App can even provide the location of the driver to the customers.
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How are food preferences, allergens, and nutrition scores shown on the app?
You can add food preferences, allergens, and nutrition scores to all your products and options. Customers can filter or search for specific product characteristics and click on items to see the nutrition information.
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Some of our stores have businesses as customers. How do you handle frequent and large business orders?
Companies can register and open a business account at a certain store. Your stores will then verify the accounts. This allows benefits such as pay on account. As all customers, especially companies can benefit from our order-in-advance option.
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Are all promotions and coupons available across the complete restaurant chain?
You can create chain-wide and local promotions. Moreover, you can choose the time period of a promotion, the products included, and decide whether it is for single use or multiple uses.
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What happens if one of the stores ran out of a specific product?
In the POS restaurant managers can mark a product as out-of-stock. This product will then be temporarily marked as unavailable on all sales channels of the specific store, including the Consumer App. Other stores are not affected.
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How does a customer choose the right store for delivery or pick-up?
As headquarters, you define the delivery areas per store. We configure them accordingly. Depending on the manual input address or location of the customer the store will be selected.
Direct Orders
S4D provides a stable and scalable digital commerce platform.
Omnichannel approach
- Point of Sales (POS)
- Self-Order Kiosk
- Website
- App
- Third-party delivery integration
- Continuously improved UI/UX design
- Loyalty program
Incrementally increase
- Conversion rates
- Average order value
- Customer retention
We work together with you to help you drive more orders to your own channels.
Modern Operations
S4D provides a modern in-store setup and continuous development to help your chain deliver orders.
Centralized power
- Central menu management
- Automated workflows
- Configurable product modules
- Third-party service provider integration (Deliveroo, UberEats, JustEat TakeAway, and more)
Continuous Development
- Bi-weekly launch of new features and improvements
- Dedicated customer success partner
- Sharing of industry best practices
Omnichannel Control
S4D provides strategic insights and full ownership of data across the complete order and customer journey.
Preconfigured reports on
- Sales
- Loyalty and coupons
- Restaurant stock
- Employee management
- Product performance
- Store-to-store performance
- Net Promoter Score (NPS)
Custom reporting
- Power BI integration
- Custom data requests
- Datapoints across the whole order journey
Start gaining a comprehensive understanding of your business and make data-driven decisions to drive success how you define it.
Read more about our solutions:
Why QSR Chains Need Own Ordering Website in the Age of AI
Read more about Why QSR Chains Need Own Ordering Website in the Age of AI
From the First Pizza Ordered Online to Today: The WWW Turns 34 on August 1, 2025
Read more about From the First Pizza Ordered Online to Today: The WWW Turns 34 on August 1, 2025Get more direct orders
Deep-dive into what a true omnichannel solution looks like for a multi-location QSR chain
