1. Offer Limited-Time, High-Value Bundles

During this period, customers are seeking deals.

Analyzing your menu data to identify popular items, and bundling them together at a slight discount, keeps the bundles simple yet compelling, with a high perceived value for your customers.

Create 1–2 exclusive meal deals available only on Black Friday and Cyber Weekend. Make the offer hard to resist by adding items with high margins (e.g., fries, drinks). The key is to promote these deals prominently on your website, mobile app, and social media channels, emphasizing that they are limited-time offers. Don’t forget to change your banner on your homepage and app to increase visibility.

Studies show that these types of bundles drive a 15% increase in first-time customers and boost repeat visits, with 63% of customers more likely to return after redeeming a limited-time offer (Semrush, 2023).

2. Send Out Targeted Emails, SMS Promotions & Push Notifications

This is the perfect time to leverage your customer database to drive direct orders through targeted email, SMS, and push notification campaigns. It’s proven that personalized promotions have a 29% higher open rate and lead to 6x higher transaction rates than non-targeted messages.

Studies indicate that SMS open rates are as high as 98%, with most messages read within 3 minutes. Emails, or push notifications sent during strategic times, like early morning or late afternoon, can result in 20-25% higher open rates.

Additionally, we see that push notifications can boost conversion rates by 48% for users who have already installed your app. Consider sending limited-time offers or countdowns to create urgency, and you can set them up at strategic times, for example right before dinner times.

3. Boost Average Order Value with Simple Upsells

Black Friday is a rare time when customers are not only more open to upsells but may even expect them. Introduce relevant upsell prompts at multiple points in the order journey—such as personalized recommendations on the homepage, “you might also like” suggestions on product detail pages (PDPs), and targeted offers at checkout.

Program your online ordering system to suggest high-margin items at a small discount when customers reach the checkout page (e.g., “Add a dessert for only €2 extra!”).

Use data-driven recommendations to increase relevance. Personalized upsells perform significantly better, with Smart Insights finding a 30% increase in conversion rates when recommendations are customized based on customer behavior.

4. Reward Loyalty Program Members with Extended Deals

Show appreciation for loyalty program members by extending Black Friday and Cyber Weekend deals an extra day exclusively for them. This builds goodwill, as 80% of consumers are more loyal to brands with rewards programs, and loyalty members spend 12-18% more annually, according to our database. Plus, offering this exclusive extension drives new sign-ups, with 56% of customers willing to join programs for special holiday deals (Nielsen).

5. Create Black Friday Landing Page for Search Engine Visibility

Finally, creating a dedicated, search-optimized landing page for your Black Friday and Cyber Weekend offers can significantly help in attracting more traffic. 66% of consumers search online for restaurant deals during major holidays (NPD Group), and businesses with optimized landing pages see up to 30% more orders during peak periods (Google).

Conclusion

By implementing these strategies, you can not only boost immediate sales but also gather valuable customer insights to shape your marketing throughout the year. Be sure to track the performance of each tactic, optimizing them to maximize your seasonal revenue.