Loyalty Program: Key Revenue Driver For Quick-Service Restaurant Chains

The Power of Loyalty Programs

Fostering brand loyalty stands out as the most effective strategy to make the most of existing customers, increase food orders, and grow the overall lifetime value of customers.

We see that our partners at S4D, upon implementing our loyalty program, have experienced a fourfold increase in orders per year.

4 benefits of loyalty programs:

• Attract more customers

Measuring customer stickiness helps you understand what retention means to your customers. For example, why they return and why they buy.

Customers usually stay loyal to a QSR that offers value, convenience, and omnichannel personalization. Therefore, loyalty programs play a key role in motivating customers to choose your brand over competitors.

Rewarding customers through an easy-to-use loyalty program improves the perceived brand value of your QSR. Additionally, it keeps your business top of mind.

• Improve customer retention

It is crucial to create loyal customers. After all, research shows it costs six times more to attract new customers than to retain existing ones.

Loyalty programs can significantly improve customer retention. They do this by converting occasional visitors into loyal customers who order regularly.

It’s important to recall the core factors that foster loyalty. For example, customers want a positive experience and quick, efficient service.
Making sure your current customer base orders more often directly with you is key in improving the profitability of your restaurant chain.

• Offers based on customer data

Having full control of your website and app data is essential for delivering a personalized loyalty program. This way, you can entice customers to return again and again.

When customers enroll in a loyalty program, they share valuable behavior insights. As a result, businesses can compete more effectively with third-party delivery platforms.

It is important to provide incentives such as loyalty programs to generate repeat business on your platform.

• Improve communication and strengthen your brand

Loyalty programs can elevate your brand and enhance communication. Moreover, consistent updates and exclusive offers create opportunities to interact and strengthen the relationship.

Trenta Pizza is an example of how loyalty programs can be of benefit to the business while improving customer relationships.
With this customer data, the team can send feedback forms via email or SMS. They can even call customers about their order experience

Key Features of S4D’s Loyalty Program

The S4D loyalty program includes various levels:

• Points: Grant points based on amounts spent or based on order value ranges
• Tiers: Tiers based on points earned or based on spending
• Rewards: People can claim using points
• Promotions: Discounts per tier; granting points based on time, channel, or specific products

Understanding the best solution always starts with the customer. Because of this, the S4D loyalty program makes a seamless experience possible.

Looking to the future…

Building a loyalty program is essential if you want to keep your customers engaged with your brand.

The food industry is fast-paced and constantly changing. Therefore, QSRs must recognize their ability to harness the next generation of consumer loyalty and act on that opportunity.

The loyalty module in S4D provides you with the right tools to foster a strong relationship, reward loyalty, and enhance customer lifetime value in the long term.