29 Feb 2024 Posted in: Blog

Streamlining operations with self-order kiosks

Restaurants are no strangers to innovation and technology, they have been using them to keep meeting the changing customer demands.

Self-Order Kiosks have proven to be convenient and cost-saving for restaurants as well as accommodating for customers who prefer to order independently.

79% of customers say that they’d prefer to order via online kiosks rather than directly through staff(Kiosk Industry).


Redefining quick-service

As the landscape of quick-service restaurants undergoes rapid change, self-order kiosks are redefining the essence of quick service.
The self-order kiosk serves as a dependable order intake system, enabling customers to place their orders conveniently and smoothly, without the need for staff assistance.


4 reasons why restaurants need self-order kiosks


1. Improved Customer Satisfaction

Self-order kiosks offer customers a convenient way to place orders at their own pace, reducing face-to-face interactions.

They’re a solution for avoiding social anxiety and communication barriers and enhancing dining comfort, particularly in foreign countries with language challenges.


2. Enhanced order accuracy

Self-order kiosks ensure accurate orders by allowing customers to input their preferences directly, thereby minimizing the risk of errors caused by employee mistakes and inaccuracies in orders sent to the kitchen.

This hands-on approach prevents misunderstandings and streamlines the customization process for customers.

Approximately 47 % of quick service restaurants state they would use a Self-Order-kiosk, to customize their orders, since these get sent back and received quicker when a customer sets himself the order.


3. Increased Operational Efficiency

Self-order kiosks save resources, especially staff time, by letting customers insert their orders. This frees employees from other tasks, like order fulfillment, cleanliness, and restocking. They also speed up the ordering process, preventing long lines and customer dissatisfaction.

A study by an American company found that if the line has more than 5 people, 75% of customers prefer using a kiosk. This not only reduces wait times but also encourages customers to customize their orders

Philippe Vorst, the CEO of New York Pizza, confirms this by affirming, “So far, we observe two things: a higher average order value per order and reduced labor. We will see what the future holds, but it looks like a very valuable asset.”


4. Highest Average Order Value

Self-Order Kiosks enhance the customer experience with an appealing customer-centric design and organized product displays, making menu exploration easier. This streamlined process encourages quicker decision-making and boosts spending at the same time. According to Kiosk Industry, self-order kiosks trigger people to spend 20% more on average.

Unlike counter workers, the system effortlessly suggests additional items, subtly encouraging customers to spend more during checkout.

Self-ordering kiosks are known to generate orders up to 30% higher in value than orders placed in person.


Elevating with omnichannel

Self-order kiosks are already a reality for the restaurant industry. Understanding how to be seen and recognized in this fast-paced and competitive industry is important, however, only with an omnichannel approach is it possible to take it to the next level.

An omnichannel software guarantees a seamless alignment of your tech stack. S4D’s Self-Order Kiosk integrates a QR code reader that recognizes customers and offers loyalty deals on the spot.

Additionally, the Self-Order Kiosk linked with the order status screen, enables customers to monitor the progress of their orders, fostering a sense of trust in the service. While your customers can monitor their orders, your staff can cover all orders from all sales channels on the POS screen.

The integration streamlines the workflow for workers, allowing them to focus on fulfilling orders, maintaining cleanliness, and addressing other tasks without unnecessary delays.

Written specifically for restaurant chains

Find more about this feature

Learn more on how to optimize your QSR